foodland

Foodland SA Deliver Best Customer Satisfaction in Australia

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The national Metcash awards have coincided with a recent report released by consumer research firm Canstar which found that Foodland customers are the most satisfied supermarket customers in Australia, dethroning German discounter Aldi for the first time in three years. Foodland was recognised for striking a successful balance between value for money and quality products in their consumer offerings, a balance which many feel has been lost in the recent supermarket “price wars”.

 

Other interesting information to come from the study includes;

 

$136 – average weekly supermarket spend

39% - The number of consumers who shop at only on supermarket chain

28% - Of consumers have switched supermarkets in the past 12 months

49% - Believe they could save money by shopping at a different supermarket chain 

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How to reduce theft at self service checkouts

Regardless of technological advancements & security measures, self-checkout systems often found in supermarkets and convenience stores solely depend on the honesty of customers for scanning, and paying for their shopping.

 

In a recent study, it has been revealed one third of all customers “cheat” the self-checkout machines.

Some technological security measures built in to the self-checkout machine utilize scales in the bagging area. However, shoppers find these measures are easy to get around.

 

Shoppers carry out all kinds of tasks to cheat the self-checkout, including:

•    Swapping barcodes on items

•    Scan more expensive fruit & veg as lower cost varieties

•    Avoid scanning an item all together and simply placing it on the floor in an already packed bag.

Emmeline Taylor is a criminologist and comments shopper’s attitudes toward supermarkets as massive corporations makes it okay to cheat the self-serve checkouts.

 

Others believe their actions are justified because they are forced to do the work of a checkout attendant, or that they’ve had to put up with problems in the checkout process and the mis-scanning of items is simply a mistake or accident.

 

Solutions to reduce theft and cheating at self-service checkouts include a simply login screen at the start of every self-checkout system’s sequence, where the shopper must agree to be honest and not cheat the system – research suggests this could play into the minds of the human psyche.

 

Another popular solution is to schedule a staff member to greet shoppers entering the self-checkout service area, reminding them they are there to help them.

 

The presence of the staff member can also act as a deterrent to shopper’s considering cheating the system.

GaP Solutions can tailor yourself serve checkouts how you want them, talk to us now about all your point of sale equipment needs

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